McDonald’s Draws Ethnic Flavor Into Menus, Ads to Drive Sales
McDonald's is mimicking the marketing strategy of urban music companies. The post McDonald’s Draws Ethnic Flavor Into Menus, Ads to Drive Sales appeared first on MadameNoire.
View ArticleWhat Companies Get Wrong When Marketing to Minorities
(Businessweek) — Karen E. Klein: What do you see U.S. companies doing in terms of marketing to African American, Hispanic, Asian American, and Native American consumers? Ricardo De La Blanca Brigati:...
View ArticleIs Cross-Cultural an Industry Breakthrough or Threat to Ethnic Shops?
(AdAge.com) — One of the latest buzz words to enter the marketing lexicon is “cross-cultural.” It paints an idealistic picture of a color-blind society, one in which consumers’ similarities outweigh...
View ArticleWhat’s Behind Black Preference for Bottled Water
Advertisers really know how to pour it on. The post What’s Behind Black Preference for Bottled Water appeared first on MadameNoire.
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